Eat To The Beat – 40th Party
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Who:
EAT To THE BEAT (Global infusion group)
What:
Celebrating their 40th birthday party
Where:
Their HQ in Aylesbury
The Creative
Eat To The Beat provide catering to the events industry – typically touring catering for back stage and artists.
They have been catering headliners for over 40 years, and wanted to throw a big party to celebrate this milestone – and showcase the 100,000 square foot headquarters.
The event was to feature bands, acts, awards and of course – amazing food! Eat to the Beat sadly lost their founder a few years back, during the pandemic. So after recently moving to their new flagship warehouse, they felt that it was time to celebrate the life of their founder by hosting an awards ceremony in his honour.
This would be important for staff morale and connection, ensuring the team could reflect on a tough couple of years while honouring their founder and the many employees with recognition awards.
Eat TO the Beat are long-term industry friends of ours, and we couldn’t have been more honoured that they tasked us with transforming their impressive new warehouse space into a captivating stage for the events ceremony.
The Execution
We transformed the warehouse into an engaging and dynamic stage for the event which spread over 3-4 floors of mezzanines which we creatively lit.
The entrance was created by draping a corridor which was complemented by uplighters. Using a full Kara Line array system, we delivered punchy and clear sound in a challenging work space acoustically.
The event was one to be remembered, and provided the perfect backdrop for some brand photography and imagery that can be used for years to come.
The solution had to be designed to work around a working warehouse environment, causing minimal disruption to day-to-day operations.
The Detail
By utilising the warehouse mezzanine structure, we were able to create an immersive, impressive and dynamic backdrop to the event.
The product used included:
- Portmans P1 Mini LED Lights as a backdrop to the stage
- COLORado Q40s LED Panels for Lighting the warehouse & structure
- Prolight Eclipse FS LED’s for stage wash
- Chauvet Outcast Beamwashes – for beam effects and wash – making the most of the balcony structure
- Clay Paky Axcors Intelligent Moving Lights for mid air effects
- L-Acoustics Kara Line Array, for the band, acts and speeches
- Black Draping to seperate areas and hide warehouse working areas
Client feedback
Just wanted to say a massive ‘Thank you’ to you and the team for everything you did for us on Friday …it was all amazing …and wouldn’t have been the same without you. You clearly went above and beyond for us, and it is so very appreciated.
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