Smart Communications Innovate World Tour
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Who:
Smart communications
What:
innovate 2024
Where:
Royal Lancaster hotel, london
The Creative
Global SaaS leader Smart Comms, host an annual conference as part of their global ‘Innovate’ series. The aim is to showcase the best of their software, tech innovations and market trends. The series spans the globe, with events held in the USA, Asia, and London. For the UK leg of the tour, Smart Comms approached us to create a visually striking and engaging experience for all attendees.
The event was hosted in Westbourne Suite at the prestigious Royal Lancaster Hotel, where we were tasked with designing, installing and operating an dynamic and impactful AV setup that elevated the experience and highlighted the company’s cutting-edge solutions.
“We had the pleasure of working with Red Event Production for our large customer conference in London, and they truly exceeded our expectations. From start to finish, their team was exceptional, ensuring that everything ran smoothly on the day of the event. The staging and AV setup were outstanding, perfectly showcasing our brand and creating an impressive experience for our attendees. Their professionalism, attention to detail, and seamless execution made a significant impact. We highly recommend Red Event Production for any event production needs!”
The Execution
We collaborated closely with Smart Comms to develop a solution that would impress the audience while showcasing their software and innovations. With a tight turnaround, the pressure was on – using a rig day meant limited time for installation and rehearsals, so everything needed to be set up efficiently and quickly. But our team delivered.
With large twin LED Screens and stage design that featured a staggered setup and custom angled elements at the centre of the stage, the event stunned with visual clarity and stunning, atmospheric lighting. Large-format 4m x 2.5m LED walls flanked the stage, providing a perfect backdrop for content and presentations.
In a separate exhibition space, we installed 55” screens on custom shelves for exhibitors to showcase their products. To capture all the energy of the event, we set up a dedicated interview room for client testimonials, with a full crew capturing footage throughout the day.
The product used included:
- A staggered stage with multiple sets of steps
- Custom angled set in the centre of the stage
- Pair of large format led walls – either side of stage
- Lighting, including stage wash, and eye candy led battens on stage
- An L’Acoustics PA system to offer a distribution PA system including rigged speakers
- Pair of large format – 4M x 2.5M LED Walls – left and right of the stage. These utilised our Absen PL2.5 LED Wall
- We used our Barco S3 Switcher to run the wall – an advanced switcher ideal for non standard format sizes.
- We put together a custom designed graphics pack for the led wall, making the most with custom animations and graphics
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